FloodHelpNY Out Of Home Advertising
This OOH advertising campaign was designed for FloodHelpNY, a project of The Center for NYC Neighborhoods, and displayed on buses, New York City ferries, the Staten Island Ferry, and in ferry stations in NYC during hurricane season in 2023.
Goal: Educate NYC homeowners about flood insurance during hurricane season.
Role: Campaign lead. Led end-to-end development and execution of a hurricane season flood insurance awareness campaign, including creative concept, copywriting and graphic design, stakeholder management with grant funders, strategic placement planning, vendor coordination, and project and budget management.
Audience: NYC homeowners at risk for flooding.
Tactics: Deployed advertising placements across NYC bus routes, ferry networks and stations to capture audiences during their daily commutes, timing the campaign during hurricane season when flood risk awareness was most relevant and actionable.
Impact: Delivered critical insurance education to thousands of daily bus and ferry passengers across multiple boroughs, ensuring homeowners encountered potentially life-saving financial protection information precisely when seasonal flood risks were elevated and policy decisions most urgent. Bus ads recieved approximately 34,940,021 impressions over 3 months.
Ferry Ads
Ferry ads were placed on both the NYC ferry system and the Staten Island Ferry system, which required working with two different vendors in both shipboard posters, wall murals, and digital ads. The ads ran from July through September 2023, in hurricane season.
NYC Ferry Ads Vendor: Interstate Outdoor Advertising
Staten Island Ferry Ads Vendor: Island Adworx
Station Zippertron Ads
Zippertron Ads were displayed in the Manhattan/Whitehall ferry terminal to capture impressions during high-traffic moments when passengers were waiting for public transportation.
Vendor: Island Adworx
Bus Ads
Bus Ads were placed on routes targeted by their proximity to neighborhoods at particular risk for stormwater flooding. The ads ran for three months, from July through October, 2023.
Vendor: BillUps
Impressions: Approximately 34,940,021 over 3 months.
FloodHelpNY is funded through the New York Governor’s Office of Storm Recovery and New York Rising and FEMA through the Mayor’s Office of Climate and Environmental Justice/Housing Preservation Development.
