Lucy Gram

Writer & Communications Strategist

Experience

Stage Directors and Choreographers Society

  • As Columns Editor for SDC’s magazine, SDC Journal, interviewed theatre artists, shaped their conversations into 9–12 published columns a year, and copyedited to house style.

  • Pitched and led a CRM communications integration, including an Emma-to-Mailchimp migration and external vendor management, giving every member a full engagement history and staff a single system to send and track emails, event invitations, and surveys.

  • Managed a national theatre union's website, member portal, resource library, and online store, and built and segmented campaigns to 3,500 members (~70% open rate; click rate up 26% in 2026).

Member Engagement & Publications Manager

Feb 2026 - Oct 2026

  • Developed and executed communications strategy for a national arts union, including social media across four platforms, first directing an external agency's content creation, then bringing content in-house and supervising a part-time content creator, growing Instagram followers 62% and LinkedIn 52% in two years.

  • Oversaw a WordPress redesign that took the website from weekly crashes to zero downtime and improved user experience.

  • Oversaw SDC's 65th anniversary publication and social media campaign from concept to print, coordinating 100+ contributors and multiple stakeholders on deadline.

Feature Article

Community & Communications Associate

Highlighted Projects

Editorial Work

July 2023 - Feb 2026

Anniversary Publication

Center for NY Homeownership

  • Program managed the FloodHelpNY initiative as primary writer and project lead, developing content strategy and managing the design and release of marketing and communications deliverables like the Community Flood Action Toolkit and an out-of-home ad campaign reaching 35M impressions, strengthening public awareness and improving funder relationships.

  • Developed written content and messaging for Center campaign communications and homeowner programs, coordinating across web, email, and print channels.

Communications & Marketing Specialist

May 2022 - July 2023

Highlighted Projects

Flood Insurance Toolkit

Out of Home Marketing Campaign

Rockefeller Brothers Fund

  •  Ensured seamless communications operations during a hiring transition, supporting the Fund’s communications and programming teams with website copy and CRM maintenance, accurate media monitoring and press reports, social media content that highlighted grantee work, and editing and copyediting as needed.

Communications Associate (Interim)

January 2022 - May 2022

Lincoln Center for the Performing Arts

  • Ensured press and social coverage of Lincoln Center’s Restart Stages initiative through management of on-site press relationships and creation of social content (photos, videos, and written copy) for over 100 performances and an online audience of 198k followers.

Communications Assistant, Restart Stages (Contract)

May 2021 - Sept 2021

Highlighted Projects

Social Content for NYC’s Return to Live Performance

One Bird Productions

  • Produced 35+ theatre and digital projects, including publicity assets, with a focus on new play development and site-specific work.

Founder & Artistic Director, Creative Producer

As I Remember It

A Tribute to Geoffrey Holder

Life of a Legend

The Maid’s Tragedy

July 2012 - Sept 2020

Highlighted Projects

The How and the Why

Project STEP (String Training Education Program)

  • Led content development and communications strategy for a youth music education nonprofit; work supported STEP's win of the National Arts and Humanities Youth Program Award and performances at the White House.

Communications Coordinator

Sept 2012 - Sept 2014

Publications & Performances

Skills

    • AP Style

    • Web and email copy

    • Interviews and features

    • Copyediting and proofreading

    • Brand voice and style guides

    • WordPress

    • Squarespace

    • Drupal

    • Google Analytics (GA4)

    • Google Workspace

    • Salesforce

    • Winmill eMembership

    • Mailchimp

    • Emma

    • Audience segmentation

    • CRM integration

    • Adobe Creative Suite (InDesign, Photoshop, Lightroom)

    • Canva

    • Photography

    • Basic video

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