Celebrating SDC’s Inspirational Impact
65 for the 65th celebrated the 65th anniversary of the Stage Directors and Choreographers Society by highlighting 65 SDC Members—directors and choreographers who transformed the American theatre—in a year-long social media campaign and print publication.
Goal: Celebrate the 65th anniversary of the Stage Directors and Choreographers Society by highlighting 65 directors and choreographers whose work inspired SDC Members and transformed the American theatre. Increase social media engagement and raise the profile of SDC and its Members.
Role: Strategic leadership, project management, graphic design, writing, and research.
Audience: SDC’s Membership, directors and choreographers, industry leaders.
Tactics: Member nomination program including committee leadership, social media campaign on Instagram and Facebook featuring written profiles and Member stories, print publication and distribution to 2,000+ Members and industry leaders.
Impact: Increased Instagram impressions (total times content was viewed) by 346% while maintaining 4-5% engagement rate, with 66% more total engagements, Media coverage in Playbill and Broadway World, increased Member engagement, inspiration, and solidarity.
