A social media campaign and print publication celebrating the 65th anniversary of the Stage Directors and Choreographers Society.

Goal: Increase social media engagement and raise the profile of the union and its members.

Role: Project Manager and Associate Editor

• Research

• Writing

• Editing

• Editorial management of freelance writer

• Content creation

• Social media management

Audience: SDC’s Membership, directors and choreographers, industry leaders.

Impact:

• Increased Instagram impressions by 346% while maintaining 4-5% engagement rate with 66% more total engagements.

• Media coverage in Playbill and Broadway World

• Increased Member engagement, inspiration, and solidarity.