Educating New Yorkers About Flood Insurance
An out of home advertising campaign designed for FloodHelpNY, a project of The Center for NYC Neighborhoods.
Goal: Educate NYC homeowners about flood insurance during hurricane season.
Role: Campaign lead.
Creative concept development and creative design
Paid media strategy and media buying
Management of end-to-end vendor relationships for OOH campaign strategy, design, and installation
Audience: NYC homeowners at risk for flooding.
Ferry Ads
Shipboard Posters & Murals
I led creative development and vendor management for an integrated ferry transit campaign spanning the NYC Ferry and Staten Island Ferry systems. The work included designing and writing copy for shipboard posters, wall murals, and digital placements while overseeing production with two media vendors. The campaign ran from July through September 2023, strategically aligned with hurricane season.
NYC Ferry Ads Vendor: Interstate Outdoor Advertising
Staten Island Ferry Ads Vendor: Island Adworx
Digital Ads
Bus Ads
Impressions: Approximately 34,940,021 over 3 months.
In addition, I developed and executed a targeted bus advertising campaign on routes serving neighborhoods with elevated stormwater flooding risk. These ran from July through October 2023, extending reach to at-risk communities during peak flood season.
Vendor: BillUps
Zippertron Ads
I secured OOH placements in the Manhattan/Whitehall ferry terminal, capturing impressions during high-dwell-time periods as commuters waited for transit connections. These static displays complemented the onboard and bus advertising, creating multiple touchpoints throughout the customer journey.
Vendor: Island Adworx