Goal: Educate homeowners about the actions they can take to prepare for and mitigate the rising risk of stormwater flooding of New York City.

Role: Project management, content and graphic design, printing, distribution.

Audience: NYC homeowners in areas with a history of inland flooding.

Tactics: Translation to 6 languages, digital distribution through social media and paid advertising, targeted print distribution to community partners and libraries in the New York City, Brooklyn, and Queens public library systems.

Impact: Initial printing of 10,000 copies distributed to targeted community partners and 30 library branches in high-risk stormwater flooding areas across all five boroughs.