Jun 10

Jun 10 65 for the 65th

, Project Management, Publications, Case Study, Editing

Goal: Celebrate the 65th anniversary of the Stage Directors and Choreographers Society by highlighting 65 directors and choreographers whose work inspired SDC Members and transformed the American theare. Increase social media engagement and raise the profile of SDC and its Members.

Role: Strategic leadership, project management, graphic design, writing, and research.

Audience: SDC Membership directors and choreographers, industry leaders.

Tactics: Member nomination program including committee leadership, social media campaign on Instagram and Facebook featuring written profiles and Member stories, print publication and distribution to 2,000+ Members and industry leaders.

Impact: Increased Instagram impressions (total times content was viewed) by 346% while maintaining 4-5% engagement rate (industry average 1-3%), with 66% more total engagements (total times people actually took action), Media coverage in Playbill and Broadway World, increased Member engagement, inspiration, and solidarity.

65 for the 65th celebrated the 65th anniversary of the Stage Directors and Choreographers Society by highlighting 65 SDC Members—directors and choreographers who transformed the American theatre—in a year-long social media campaign and print publication.

65 for the 65th included a photo and brief bio of each of the selected artists along with a tribute from another SDC Member, as well as a special “Founder’s Circle” highlighting three SDC Members without whom the Union would not exist. The featured artists were among more than 500 directors and choreographers nominated by SDC’s Membership. The full list of nominees was rigorously considered by a cross-section of SDC Members, with seven rounds of voting before the final honorees were selected.