65 for the 65th
Goal: Celebrate the 65th anniversary of the Stage Directors and Choreographers Society by highlighting 65 directors and choreographers whose work inspired SDC Members and transformed the American theatre. Increase social media engagement and raise the profile of SDC and its Members.
Role: Strategic leadership, project management, graphic design, writing, and research.
Audience: SDC Membership directors and choreographers, industry leaders.
Tactics: Member nomination program including committee leadership, social media campaign on Instagram and Facebook featuring written profiles and Member stories, print publication and distribution to 2,000+ Members and industry leaders.
Impact: Increased Instagram impressions (total times content was viewed) by 346% while maintaining 4-5% engagement rate (industry average 1-3%), with 66% more total engagements (total times people actually took action), Media coverage in Playbill and Broadway World, increased Member engagement, inspiration, and solidarity.
65 for the 65th celebrated the 65th anniversary of the Stage Directors and Choreographers Society by highlighting 65 SDC Members—directors and choreographers who transformed the American theatre—in a year-long social media campaign and print publication.
65 for the 65th included a photo and brief bio of each of the selected artists along with a tribute from another SDC Member, as well as a special “Founder’s Circle” highlighting three SDC Members without whom the Union would not exist. The featured artists were among more than 500 directors and choreographers nominated by SDC’s Membership. The full list of nominees was rigorously considered by a cross-section of SDC Members, with seven rounds of voting before the final honorees were selected.
Social Media Campaign
See it on Instagram
Publication
Read the full publication
Agnes de Mille, page excerpted from 65 for the 65th.
Rachel Chavkin, page excerpted from 65 for the 65th.
Community Flood Action Toolkit
The Community Flood Action Toolkit was designed and distributed for FloodHelpNY, a project of The Center for NYC Neighborhoods.
Goal: Educate homeowners about the actions they can take to prepare for and mitigate the rising risk of stormwater flooding of New York City.
Role: Project management, content and graphic design, printing, distribution.
Audience: NYC homeowners in areas with a history of inland flooding.
Tactics: Translation to 6 languages, digital distribution through social media and paid advertising, targeted print distribution to community partners and libraries in the New York City, Brooklyn, and Queens public library systems.
Impact: Initial printing of 10,000 copies distributed to targeted community partners and 30 library branches in high-risk stormwater flooding areas across all five boroughs.
FloodHelpNY and the Community Flood Action Toolkit are funded through the New York Governor’s Office of Storm Recovery and New York Rising and FEMA through the Mayor’s Office of Climate and Environmental Justice/Housing Preservation Development.