65 for the 65th
Goal: Celebrate the 65th anniversary of the Stage Directors and Choreographers Society by highlighting 65 directors and choreographers whose work inspired SDC Members and transformed the American theatre. Increase social media engagement and raise the profile of SDC and its Members.
Role: Strategic leadership, project management, graphic design, writing, and research.
Audience: SDC Membership directors and choreographers, industry leaders.
Tactics: Member nomination program including committee leadership, social media campaign on Instagram and Facebook featuring written profiles and Member stories, print publication and distribution to 2,000+ Members and industry leaders.
Impact: Increased Instagram impressions (total times content was viewed) by 346% while maintaining 4-5% engagement rate (industry average 1-3%), with 66% more total engagements (total times people actually took action), Media coverage in Playbill and Broadway World, increased Member engagement, inspiration, and solidarity.
65 for the 65th celebrated the 65th anniversary of the Stage Directors and Choreographers Society by highlighting 65 SDC Members—directors and choreographers who transformed the American theatre—in a year-long social media campaign and print publication.
65 for the 65th included a photo and brief bio of each of the selected artists along with a tribute from another SDC Member, as well as a special “Founder’s Circle” highlighting three SDC Members without whom the Union would not exist. The featured artists were among more than 500 directors and choreographers nominated by SDC’s Membership. The full list of nominees was rigorously considered by a cross-section of SDC Members, with seven rounds of voting before the final honorees were selected.
Social Media Campaign
See it on Instagram
Publication
Read the full publication
Agnes de Mille, page excerpted from 65 for the 65th.
Rachel Chavkin, page excerpted from 65 for the 65th.
Lincoln Center Restart Stages
In my role as Communications Assistant for Lincoln Center for the Performing Arts Restart Stages initiative in summer 2023, I documented over 100 performances and events in their outdoor performance spaces, sharing what I experienced with an online audience of 190k followers who were hungry to engage with the performing arts while theatres and performances spaces around New York City remained closed.
